About Itella Mail Communications
What does Itella Mail Communication do?
Who are the customers of Itella Mail Communication?
In which countries does Itella Mail Communication operate?
Itella Mail Communication's key figures?
How have letter volumes developed over last year?
How has the volume of direct mail developed?
How has the volume of newspapers and magazines developed?
What does Itella Mail Communication do?
Itella Mail Communication provides letter, direct-mail and magazine/newspaper delivery services in Finland and on a global basis through partners, developing innovative, more multi-faceted solutions for sending messages, both via traditional and electronic channels.
Customer marketing services cover the value chain of customer relationship marketing from analytics to the sending of marketing messages, response processing, and delivery of orders. In this area Itella can offer services in Russia since it acquired Connexions, specialising in CRM.
Under the Posti brand, the business group provides consumer services for sending, receiving, contact information maintenance and other transactions.
Itella has confidence in the future of letter delivery services, as proven by the decision made in the spring of 2007 to invest EUR 160 million in the modernisation of Finland's postal delivery network in the years 2007-2011. In addition to cost-effective premium quality delivery services, the new sorting technology will facilitate catering for increasingly demanding customer needs.
Further information on Itella Mail Communication's services for companies
Further information on Itella Mail Communication's services for consumers in Finland
Who are the customers of Itella Mail Communication?
Most of Itella Mail Communication's direct customers are businesses and other organisations, but consumers account for more than 90% of the end users of services and message recipients. Key customer segments include the retail trade, newspaper and magazine publishing houses, energy companies, telecommunications companies, banks and insurance companies and mailing, direct marketing and distance selling enterprises.
In which countries does Itella Mail Communication operate?
Itella Mail Communication operates in Finland and in Russia.
Itella Mail Communication's key figures?
For information on staff numbers and net sales, for instance, see the website of Itella Mail Communication.
How have letter volumes developed over last year?
In 2007, three billion postal items were sorted, transported and delivered. This means over 12 million letters, newspapers and magazines, advertisements and other postal items every working day. Most of the volume of letter mail is still made up of invoices and bank statements sent by organisations to consumers. Some 470 million 2nd class letters were delivered, whereas the figure for 1st class letters totalled some 400 million. As a consequence of the parliamentary elections, the volumes of addressed letters delivered remained equal to the previous year even though, in the long run, the trend is still declining. This is due to letter mail being replaced by electronic services.
How has the volume of direct mail developed?
Itella has strengthened its position in unaddressed direct mail deliveries, which can be targeted more accurately. Itella has also increased its market share in deliveries of local free sheets and other unaddressed publications. The growth of direct marketing has increased demand for paper-based communications. Indeed, delivery volumes of unaddressed direct mail items continued to rise sharply in 2007, with a total of 320 million addressed and 830 million unaddressed (incl. local free sheets) direct mail items delivered (in 2006,) 725 million).
A direct mail item can be addressed or unaddressed, a card, letter, an individual ad leaflet or one delivered as a supplement, a catalogue, a local free sheet or a parish newsletter.
How has the volume of newspapers and magazines developed?
In 2007, web media reinforced its position as a communications channel, which influenced the position of printed newspapers, too. However, the development of subscribed newspapers was steady, corresponding to general circulation trends. Volumes of subscribed magazines remained equal to the figures of previous years. Posti delivered some 580 million newspapers and some 380 million magazines. Year-on-year, the volume of newspapers declined and that of magazines increased slightly.
